The Little Airship That Could |
I think this is a really well done redesign, and I agree a with a lot of what the critic has to say on the design overall.
"Sometimes kids deserve to get carried away."
”[…]before reading anything about the The Dream Factory, I assumed this was a large, national organization helping thousands of kids a year, much like Make-A-Wish. That’s a significant thing for an identity to do. I was surprised to see it was a small organization, which the old logo supported and didn’t do it any favors in making it look like a solid organization nor did it make any allusions whatsoever to what it did.
The new logo and identity aren’t perfect but they make an immediate statement that is relevant and uplifting. I really like the concept of the airship and building its balloon from the word Dream. There is a slight disconnect between that bold typography and the thin script used for “The” and “factory” and those sit a little too close to the blue stroke. The ship part of the logo is downright adorable, it just looks like a little-train-that-could, pulling at that big balloon. Even the way it’s positioned and rotated you can read into it that it’s like the children they help, optimistically pushing forward.”