Avoidence of Perfection

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    34 posts tagged redesign

    Hand Beats Filter in New Instagram Wordmark | 

    Pretty sure I like this new wordmark, but I will miss the somewhat “messy” nature of the original. It had a sort of charm to it that I liked. I wonder how many people will notice the change though, I feel like the most ubiquitous piece for Instagram is their app icon.

    British Columbia Gets Splotchy | 

    Well that’s an improvement. 

    Nuts.fun | 

    This is a really fun and simple brand solution.

    Launched in 1999 as NutsOnline and based on a family business dating back to 1929, the newly namedNuts.com is an online retailer of more than 200 varieties and treatments of nuts as well as dried fruit, snacks, chocolate, and coffee and tea. Based in New Jersey, Nuts.com has a 60,000-square-foot space and 80 employees. After living at www.nutsonline.com for thirteen years, the company was finally able to purchase www.nuts.com — details here — adopt it as its name, and design a new identity and packaging around it, which was designed by Pentagram partner Michael Bierut, quite literally this time: the logo and type are based on his own hand-drawn alphabet, digitized by Jeremy Mickel. The identity is complemented with nut character illustrations by Christoph Niemann.”

    The Stars of Roller Derby | 

    The branding does a good job of illustrating how badass roller derby is, I feel like I need to go watch some right now!

    Shutterstock has you in its Sight | 

    This is a really welcome change. I love the whole idea of this logo and the way the new branding and identity work together. Even the new brand launch video is exciting and shows how a new logo or mark can transcend medium.

    <iframe src=”http://player.vimeo.com/video/41419824?title=0&amp;byline=0&amp;color=65a2be” width=”400” height=”300” frameborder=”0” webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>

    The Brooklyn Nets: I Call Technical Foul | 

    Everybody thinks they are a designer…

    Whether Jay Z opened up Adobe Illustrator and set the type on a curve himself or not remains a mystery but one thing is for sure: the logo family is technically worthless and embarrassing. The “NETS” typography on the primary logo is conceptually uninspired — if the identity is meant to convey Subway signage, where is the bold Helvetica? — and visually unbalanced with a shift in thicks and thins that is neither obvious enough to look like a Humanist sans nor non-existent where it would be a Geometric sans. My design bullshit-o-meter thinks that it might just be an horizontally scaled version of Akzidenz Grotesk Condensed, which makes an appearance in “BROOKLYN” in the primary logo and the “B” inside the basketball, which has its own kind of thick and thin lines that bear no resemblance to the type or the strokes in any of the logo versions. If the secondary logo looks familiar it might be because another Brooklyn institution, Brooklyn Brewery, has a big “B” inside a circle with type on a curve above and below it. (The type in this secondary logo is so spaced out you could fit the egos of all the Nets owners in between.) The overall effect of the logos is painfully close to the recently popular and painfully accurate Hipster Branding.

    Clearly, you get the sense that I don’t like this. I don’t. But I do appreciate the renegade simplicity and the choice of black and white as the color palette. It’s no Oakland Raiders, but it could potentially get there.”

    I had to reshare this, it’s just too good haha.



    (via donnakiran)

    The Little Airship That Could | 

    I think this is a really well done redesign, and I agree a with a lot of what the critic has to say on the design overall.

    "Sometimes kids deserve to get carried away."

    ”[…]before reading anything about the The Dream Factory, I assumed this was a large, national organization helping thousands of kids a year, much like Make-A-Wish. That’s a significant thing for an identity to do. I was surprised to see it was a small organization, which the old logo supported and didn’t do it any favors in making it look like a solid organization nor did it make any allusions whatsoever to what it did.

    The new logo and identity aren’t perfect but they make an immediate statement that is relevant and uplifting. I really like the concept of the airship and building its balloon from the word Dream. There is a slight disconnect between that bold typography and the thin script used for “The” and “factory” and those sit a little too close to the blue stroke. The ship part of the logo is downright adorable, it just looks like a little-train-that-could, pulling at that big balloon. Even the way it’s positioned and rotated you can read into it that it’s like the children they help, optimistically pushing forward.”

    I Tawt I Taw a Panther Tat | 

    Not a bad update, definitely improves upon the old. 

    Follow-Up: DC Comics - Brand New | 

    Admittedly it does look a lot better in use and when played with (and much better than the generic black and white version)

    I’ll be the first to admit that this is a contagiously exciting identity and to reconsider my stance on not liking it at first. I still think there are some formal deficiencies in the construction of the mark itself and I still feel that the peel effect, as it’s executed throughout, has a slightly cheesy, Adobe-Illustrator-gradient-ey feel that for a company with access to some of the best illustrators in the planet could have been avoided. The single-color versions of the logo are also still underwhelming, but when the mark is clad in textures and superhero “stuff” it certainly comes alive and the possibilities for it are pretty endless. The application on comic covers, flush agains the spine and with a more balanced lock-up with the wordmark, is quite nice and elegant, contrasting very well with the mayhem of the cover’s artwork.

    Overall, the identity manages to redeem the logo.”

    DC may be its own Villain | 


    The previous logo, introduced in 2005 and designed by Brainchild Studios, was met with some trepidation as it replaced the iconic “bullet” logo designed by Milton Glaser in 1977 but seems to have eventually found its place among readers who are now in upset mode with this new logo. And with good reason. For various reasons. There is nothing superhero-ish about it; it could be for any book publisher or sticker maker, and this doesn’t mean the logo has to have a shield or an insignia or swooshes but for a logo working in an industry full of rich visual cues, it’s a shame it can’t draw from it. The sticker peeling/page turning concept is something many of us have done in the sketch phase at some point, heck I have even presented it to a client, and that’s where it should stay as there is nothing particularly original about it. But let’s assume it’s the right way to go, there is a lack of finish in the execution and it might be the clunky way the “C” closes, which was done to make sure it is visible, but few “C”s we use day to day look like that, they are usually more open and they end at nicer angles, not 0°. The visual idea has merit, there is an interesting relation revealed between the “D” and the “C” but it’s not properly pulled (pun!) off. And the typography underneath the monogram seems to be a complete afterthought.

    We’ll have to wait to see how the logo is implemented, beyond a black-and-white submission for trademark protection.”

    Like Marlin out of Water | 

    Very seldom do I actually like redesigns of sports team logos… this continues to not change my perspective on the issue. I’m not going to get too far into it, but this logo is just awful. What were they thinking?

    Budweiser Rocks the Bowtie | 

    While it is a good redesign, it seems unnecessary to me. There was someting endearing and almost timeless about the old packaging: it felt classic. I understand that a lot of times companies feel like they have to get up with the times, but I don’t know if Budweiser really needed to make that move. 


    Home Depot’s Home Improvement

    I do love the new font, but I must say it is always hard to part with a logo that has been with you for so long. Having worked at Home Depot I find it hard to not feel connected to the old logo despite it’s flaws. It may take some time for me to warm up to this far superior but foreign logo…

    Chrome Loses Volume

    While I do agree that this version of the logo is “slicker” I don’t necessarily like it better. Though the old logo is kind of silly, I feel like by making the new one so flat it loses a lot of the character it had. Many probably disagree with me, but I am not completely convinced that this was the best solution.

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